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Marieke Carapia
Senior Marketing Content Manager | HealthTech
MEET ME
With over 7 years of experience as a marketer, manager, and content creator, I have been using my passion for storytelling and creating captivating content to take brand voices to the next level.
Consistency and strength are crucial in attracting new customers and retaining existing ones, making brand voice an essential aspect of any business. I am excited to see how I can contribute to your business and develop strong and engaging content.
Explore my site to see first-hand some of the content pieces I have worked on over the years.
MY WORK
BLOG
Shaping Modern Healthcare Compliance
Shaping Modern Healthcare Compliance
Wrote this 740-word technical blog for a company website to hit on important terms for SEO and promote thought leadership in the health-tech industry.
VIDEO SCRIPT
YouTube Video Ad
YouTube Video Ad
Wrote the video script, storyboard, and on-screen text for a video ad that promotes how the company works and to attract new leads by highlighting health plan features.
BRANDED APP
Member App
Member App
Partnered with Creative to develop brand copy and imagery for an integrated bi-directional app that connects members to their care team.
VIDEO TESTIMONIAL
Business Owner & Broker Success Story
Business Owner & Broker Success Story
Developed interview questions and instructions, conducted on-site interview with production team, and collaborated with Creative to create a video testimonial for our website and ads.
CASE STUDY INFOGRAPHIC
Broker Infographic
Broker Infographic
Interviewed broker partner and curated content for a high-level infographic to show the success of the product in a digestible format.
PAID SOCIAL
Social Media Ads
Social Media Ads
Developed content for, and collaborated with Creative and Digital teams to create trending ads for a variety of audiences that created a 60% increase in user engagement and 32% boost in leads.
LANDING PAGE
Healthcare for Artists Lander
Healthcare for Artists Lander
Developed copy for and worked with cross-functional teams to develop a targeted campaign for SAG actors needing healthcare.
AWARD NOMINATION
Healthiest Employer Award
Healthiest Employer Award
Secured a 3rd place win in our category for the Healthiest Employer Award by curating thoughtful responses for our submission.
B2C Lead Intro Email
B2C Lead Intro Email
Developed copy and worked with design team to develop an email campaign for new family leads into our health plan product.
PRESS RELEASE
Healthcare Partnership
Healthcare Partnership
Wrote a company press release with our PR agency to push out a partnership press release on Business Wire to promote both brands.
VIDEO SCRIPT
Animated Overview Video
Animated Overview Video
Developed a video script and storyboard and worked with external partners to execute a brief explainer of the company healthcare plan.
DIRECT MAIL
Local Event Invite
Local Event Invite
Produced copy and worked with Creative to develop a geographically targeted print ad to promote an event for local businesses.
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